Sport industry is a market in which people, activities, business, and organizations involved in producing, facilitating, promoting, or organizing any activity, experience, or business enterprise focused on sports. It is the market in which the businesses are products offered to its buyers are sports related and may be goods, services, people, places, or ideas
The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to investors, ranging from professional sports to managing events and corporate sponsorships. Sports management is all about understanding how to apply business and marketing techniques to the sports world.